PRIVACY POLICY

Last Updated: March 2026

Time Now Timepieces ("we," "us," or "our") operates the website timenowtimepieces.com (the "Site"). This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our Site, submit forms, make purchases, or otherwise interact with our business.

By using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Site.

INFORMATION WE COLLECT

Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with our Site, including:

  • Name

  • Email address

  • Phone number

  • Mailing or shipping address (when provided for transactions)

  • Watch details (brand, model, reference number, condition, photos) submitted through our forms

  • Payment-related information (wire transfer and Zelle transactions are processed directly between your bank and ours -- we do not store your banking credentials on our Site)

  • Any additional information you include in form submissions, emails, text messages, or other communications with us

Information Collected Automatically

When you visit our Site, certain information is collected automatically, including:

  • IP address

  • Browser type and version

  • Operating system

  • Pages visited, time spent on pages, and navigation patterns

  • Referring website or source

  • Device type (desktop, mobile, tablet)

This information is collected through cookies, web beacons, and similar tracking technologies. See the "Cookies and Tracking Technologies" section below for details.

HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

  • To respond to your inquiries and form submissions

  • To process watch purchases, sales, trades, and consignment transactions

  • To communicate with you about your transactions, including order confirmations, shipping updates, and follow-up

  • To send inventory updates and new arrival notifications (only if you have opted in to our email list)

  • To improve our Site, services, and user experience

  • To analyze Site traffic and usage patterns

  • To protect against fraud, unauthorized transactions, and other illegal activities

  • To comply with legal obligations

INFORMATION SHARING

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information with the following categories of service providers who assist us in operating our business:

  • Website hosting (Squarespace, Inc.)

  • Analytics (Google Analytics)

  • Shipping and logistics (FedEx)

  • Email marketing services (if applicable -- used only to send inventory updates you have opted in to receive)

  • Payment processing partners (as applicable when credit card processing becomes available)

  • Escrow services (Chrono24, when selected by the buyer for transaction protection)

  • Third-party authentication services (when requested by the buyer at additional cost)

These service providers are authorized to use your personal information only as necessary to provide their services to us and are required to protect your information.

We may also disclose your information if required by law, subpoena, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies and similar technologies to enhance your browsing experience and collect usage data. These include:

  • Essential cookies required for Site functionality

  • Analytics cookies (Google Analytics) that help us understand how visitors use our Site

  • Squarespace's built-in analytics and tracking tools

You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of the Site.

Google Analytics: We use Google Analytics to collect anonymized data about Site usage. Google Analytics uses cookies to track visitor interactions. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on (tools.google.com/dlpage/gaoptout).

DATA SECURITY

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure HTTPS encryption on our Site

  • Limited access to personal information (only the owner and operator has access to submitted form data and transaction records)

  • Secure communication channels for payment coordination

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including maintaining transaction records, providing ongoing customer service, and complying with legal obligations. If you request deletion of your data, we will remove it within a reasonable timeframe, except where retention is required by law.

YOUR RIGHTS

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You may request a copy of the personal information we hold about you.

  • Correction: You may request that we correct inaccurate or incomplete information.

  • Deletion: You may request that we delete your personal information, subject to legal retention requirements.

  • Opt-Out: You may opt out of receiving marketing emails at any time by clicking "unsubscribe" in any email or contacting us directly.

To exercise any of these rights, contact us using the information provided below.

CALIFORNIA RESIDENTS -- CCPA NOTICE

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you.

  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.

  • Right to Opt Out of Sale: We do not sell your personal information to third parties.

  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, contact us using the information below. We will verify your identity before processing your request.

THIRD-PARTY LINKS

Our Site may contain links to third-party websites, including eBay, Instagram, and other platforms. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing personal information.

CHILDREN'S PRIVACY

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

CONTACT US

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

Time Now Timepieces steve@timenowtimepieces.com Atlanta, Georgia

This document is provided as a draft and should be reviewed by a licensed attorney before publishing. Time Now Timepieces is not a law firm and this document does not constitute legal advice.